Proper

Proper is a new kind of sleep wellness company. Grounded in data and science, we're a better way to achieve long-term sleep health, starting tonight. Proper is personalized and holistic - combining the best in evidence-backed, safe, and natural sleep formulations tailored to your needs with access to expert sleep coaching to help bring about the sustainable behavioral change you need.

Proper was developed in partnership with our team of scientific and medical experts in sleep, nutrition, and integrative health. Our vision is to advance the science of sleep and help make the world a better and more rested place.